Last time I gave you a laundry list of tips and tricks you can use to make your word of mouth program work for you. Hopefully you’ve taken a look and decided which ones are the best fit for your company, products, services and target customers, so you can put them to work in your word of mouth campaign. We are going to wrap up this series on word of mouth where we give you the specific steps to create a word of mouth campaign. Now, let’s take a look at those steps: Seed the market. Find some way to
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